Leasing and Fleet Management Staff Listing

J.W. (Chip) Doering III - President

Chip Attended the University School of Milwaukee graduating in 1985. He graduated from Babson College, (a small business school in Boston), in 1989 with majors in finance and accounting. Babson is known nationally for its finance and entrepreneurial education.

In the fall of 1989, Chip founded Hartland Executive leasing, Inc., in Hartland WI. The name was later changed to Doering Leasing Co. and is now based in Milwaukee, WI. The business has shown steady growth year after year.

Currently serving hundreds of corporate, individual, and family clients, Chip has the industry experience rivaled by only a few. Many clients have been with him for over 20 years.

Chip recognized the value of service early on. He applied it to an industry where the service aspect was basically unheard of. By focusing on reducing his clients costs and saving time, they are able to spend their valuable resources, (time and money mostly), on the most profitable parts of their business. As his clients have responded, he continues to look for better ways to improve all aspects of his service promise.

Chip understands there is an "opportunity cost" involved in every decision made, it's important to understand those costs and help make the best decisions for everyone involved.

Personally, Chip enjoys running, Flying and skiing. He is on the Executive committee of a Milwaukee non-profit organization where he has been a board member for many years.

Alan J. Stroebel - Vice President

Al was born in Milwaukee and attended Upper Iowa University. Al has been in the fleet management and leasing industry since 1975 (though it often seems like 300 years). He is casually known as "The Dean of Leasing." He has been in the industry since the stone age of the industry with deep ties to and knowledge of organizations and companies in the Midwest. Al has worked in the fleet departments at Lease Associates, Rank & Son, and as a Vice President at Cane-a-Car.

Al now manages many of Doering's largest accounts.

Al is a long-time member of NAFA (National Association of Fleet Administrators). He lives in the Milwaukee area with his wife, two children, and three grandchildren who also reside in the Milwaukee area. He enjoys fishing, family and golf in his leisure time, though not always the best at the first and third, but a pro at the second.

Adam M. Berger - Vice President of Sales

Adam graduated from Babson College in Boston Magna Cum Laude B.S. in Business, with a dual focus on business finance and business law. Adam worked for PricewaterhouseCoopers in their consulting group, focused solely on large leasing and rental companies nationally before moving to Doering in 2003 as a sales team member. Adam is a shareholder and VP of Sales at Doering Leasing & Doering Fleet Management and was the architect for Doering Fleet Management's products, services, and brand strategy.

Adam runs several investment companies today in real estate. He founded an another angel investment company in 2015 that makes investments in technology/SaaS/paradigm shifting technologies in early-stage companies. In addition, he sits on the Board of two early-stage companies as well as being a Board Member at Brightstar WI Foundation, a 501(c)3 foundation that make investments in early-stage Wisconsin-based businesses, generates jobs, and helps improve the ecosystem and viability of early-stage companies in Wisconsin.

His enthusiasm, multi-tasking, detail orientation, and industry expertise are key traits in business! Adam lends advice and assistance without expectation of reciprocation and enjoys paying it forward in business.

Adam is a 2016 recipient of the Milwaukee Business Journal's 40 Under 40 award.